Sweet Alyssum (Lobularia maritima) - “worth beyond beauty”

In the language of flowers, Sweet Alyssum symbolises “worth beyond beauty”.

Known for its sweet honey-like fragrance, it is associated with emotional balance and protection. The Greeks believed it could calm anger and soothe tempers, hence its name formed from “lyssum” (madness) and “a” (not).

When planted, Sweet Alyssum actively contributes to the health and balance of your garden ecosystem.

Great businesses thrive on exceptional marketing.

The unassuming nature of a great brand means that it creates a buzz, and you appreciate it fully, without really knowing it’s there.

Well-crafted messages blend seamlessly with your products, and services, contributing to the health and growth of your brand. Whilst content can pack a punch, it is balanced, and works with, rather than against, the other elements of your business.

The most poignant marketing is bold and unafraid to stand apart from the rest. But it is without “lyssum”, or madness. It makes clear sense, and draws in your customer, again and again.

Amy Simpson MSc CMgr MCMI

Fractional marketing | brand consulting | business advisory

Let’s connect

Hi! It’s lovely to meet you. Thank you for exploring my site.

I’m an experienced and creative marketer with 15 years of experience working in B2B and B2C marketing - six years at FTSE 5 insights company, RELX. I love creating compelling, digital content, impactful campaigns and brands that are built to last.

Background

My career journey has taken me through the varied world of corporate marketing, including working for large companies such Elsevier, LexisNexis, Mastercard and Unilever. I’m adept at designing content, managing social outputs, channels, community engagement, and developing content strategy. I can also help with customer insights, surveys, long-form content and branding. I’m trained in Sprout Social, Sprinklr, Canva, Hootsuite, as well as CMS and various AI tools. 

Qualifications

I’m fully qualified from a top 10 FT-ranked business school with an Executive MSc in Leadership and Management (Distinction) and Postgraduate Diploma in Strategic Management & Leadership Practice (Distinction), with the Chartered Management Institute (CMI). I’ve worked on large change management programmes as a consultant and as a communications lead. In practical terms, I can help out with any kind of business strategy or operations that you need.

Outside of work, I’m a novice gardener (very on-brand), and I live in Witney, Oxfordshire, with my two sons, and my wonderful husband. Not that my kids aren’t wonderful, but, well, you know…

I hope that you’ll take 5 minutes to explore my portfolio and my services. Please also don’t hesitate to get in touch if you’d like to collaborate.

Let’s get creative.

Skilled in:

B2B and B2C marketing strategy ~ digital content strategy ~ social media ~ branding ~ communications ~ digital campaigns ~ copywriting ~ SEO ~ video production ~ brand shoots ~ content marketing ~ partnerships